Pledge India
The India Pledge is a commitment to change food and beverage advertising to
children under the age of 12 years in India.

The Food & Beverage Alliance of India (FBAI) brings together food and beverages companies around a common goal of helping consumers in India to achieve active and safe lifestyles.

FBAI brings together nine leading food and beverage companies' that have signed the 'India Policy on Marketing Communications to Children', originally signed in 2010. Through this commitment, FBAI members commit either to:

  • Only advertise products to children under the age of 12 years that meet FBAI CNC or
  • Not to advertise their products at all to children under the age of 12 years.

Member companies, as part of their global commitments, are already in the process of adopting voluntary specific policies that go beyond the FBAI policy. The policy will become applicable on or before 31 December 2016, whereas FBAI Common Nutrition Criteria will become effective from 31 December 2017.

Our Commitment:

The CNC is based on a set of actions recognized by the World Health Organization, the National Institute of Nutrition/ICMR, governments and civil society as crucial to helping improve global product innovation, improved access to nutrition information, responsible marketing practices.

The Alliance in India is guided by the International Food and Beverage Alliance (IFBA), which was formed in 2008, when CEOs from the world's leading food and beverage companies committed to work together in a number of key areas in support of the 2004 WHO Global Strategy on Diet, Physical Activity and Health and the World Federation of Advertisers (WFA). In 2014, IFBA adopted a set of enhanced global commitments that will guide their health and wellness strategies over the coming years.



The Global IFBA pledge

The European Union Pledge

The Singapore Pledge